A new business should have a solid business design to attract Investors attention or to motivate its managers and staff. The established businesses have to update their business designs often. Otherwise, they can’t keep up with the latest trends and anticipate the challenges they will face. Investors need to thoroughly understand the business design of the companies that interest them in order to make investment decisions.

Organisational design is a step-by-step methodology that defines non-functional aspects of workflow, procedures, structures and systems, rearranges them to fit existing business realities / goals, and then develops plans to implement new changes.